Compare & contrast Essay Example | Topics and Well Written Essays - 750 words

Compare & contrast - Essay Example Personality From the above brief description, my two friends have very distinct personalities. George is more outgoing and quite a ladies’ man given his athleticism. John on the other hand, is the geek; knows everything, very intelligent and creative but quite boring if you happen to meet him for the first time. At one point, he had interests in quantum physics and would explain in details, what the field of quantum physics entailed, something we did not like and would literally walk away once he started with the complex terminologies. His rich knowledge is however be of help when it comes to tests, as a matter of fact, John has been our private tutor since fourth grade. If it were not for his services to the group as a private tutor, George would have dropped out of high school because all he has maintained over the many years of our friendship has been the muscles and good looks, his grades have been on the floor. With John’s services however, we can today say that ou r handsome friend’s grades are average. His outgoing personality is conversely very useful when it comes to reaching out to the females. Beautiful girls ask to be around us thanks to the quarter back. How we would miss the invitations to parties if George was not our friend. He has literally transformed our social lives with his charms on the females. Family Backgrounds My two friends have unique and interesting family backgrounds. The geek; John, has both his parents not only rich, but also living together. A single mother on the other hand, has raised George the hunky, his father was an alcoholic and walked out of them when he was in the first grade. This makes our group very interesting because when we go visiting at John’s family home, where we often visit because of the bowling alley in their basement, everything seems to be in order unlike at George’s where important toys are not available. John’s father is an investment banker possibly enjoying hug e yearend bonuses; that bowling alley sure looks too expensive to put up without a bonus. What is interesting is that even with the diversity in our family backgrounds, we have over the years made such an enviable pack of three and the disparities in our backgrounds is never visible. The main reason why John declined the offer to go to a private high school was the ‘clique’. He feared the civility in these exclusive schools and was worried that he could be out of touch with the clique if he stayed away too long. This is one sacrifice that we appreciate because we have no idea how life would be if the private tutor left us, those tests would be impossible, or worse still, George would not be a quarter back because he would have dropped out years ago, how sad would that be? Conclusion My friends are very important people to me because each adds value in a unique way. From the brief comparison, it has clearly emerged that these are two very distinct people in terms of pers onality and upbringing yet we hold one common value; true friendship. The ‘clique’ as we like to call ourselves, is what it is because of the different values each one of us adds to the team. Over the years of friendship with George and John, I have come to appreciate that God has good intentions in creating us in unique images, and putting us in the respective families. Through this diversity, we grow to be unique and proceed to make

Individual report - Be able to develop a communications process Research Paper

Individual report - Be able to develop a communications process - Research Paper Example These are basically computer based and internet linked. Social media has created a buzz in every industry. All industries including the airline industry has adopted the use of social media in their business and marketing process. The reason why social media gained the hype is that these media permit interactive exchange with the end users (Gerson, 2010). The exercise of this type of media in corporate internal and external communication has changed every aspect in airline industry. Emirates, a Dubai based airlines, wholly owned by the government of Dubai, has embraced social media approach for marketing and communication and also for crisis management when the airlines face bad weather conditions. In 2011, Emirates hired a digital agency that developed a Facebook page for the carrier. This was the initial step for the carrier towards the social media footprint (Rahal, 2010). The main goal behind this move is to develop a â€Å"touching connection† with the customers and contac t maximum number of customers who use airlines as their mode of travel. The initiative provided a platform for the carrier to make a channel for greater convenience through which the customers can reach the airlines. The brand became well known and prestigious among the mass and the carrier got brand loyal customers (Bilal, 2011). Emirates had also launched 29 whimsical animated ads in 14 languages to show the lighter side of language. The animated ads were the next step of the global airline’s â€Å"Share a Smile’ campaign and was the part of the global brand campaign known as â€Å"Hello Tomorrow† launched in April 2012. The ads featured crew members of Emirates who were expressing unusual greetings and expressions from all over the world. The â€Å"Share a Smile† campaign not only created communication of linguistic skills among the multilingual crew and international crew it also helped in building cultural understanding in a light- hearted way among st travellers (Kimberley, 2013). Task 3.2: Problems faced in communication process and ways to improve it The goal of advertising is not only to alter the demand curve but also to shift the curve upward and to the right. For an industry it means that it either brings in new customers in to the market or encourages the existing customers to use the service more frequently whenever needed. For an airline, the demand can increase if the passengers of competitors shift to their airlines (Kraft, 2003). This results in competitive advertising where all the airline companies are advertising to retain their market share. Some airline companies’ gives stress upon the reliability, comfort and convenience of air travel and some purely gives stress on the non-existent advantage that they have (Van, 2012). The advertisements in Facebook and the animated ads are provided by Emirates to give travelers specific information about the scheduling and the price. Though the advertisements in Face book and the animated ads attracted customers to the carrier but it failed to achieve success in long term because of the problem faced by Emirates (Shearman, 2011).The problems that are faced in the